Mads Gjerrild, CEO
AI turns knowledge into a commodity
So what is it exactly that an adviser sells - and a customer buys?

When AI turns knowledge into a commodity, what is it that an advisor actually sells - and a client buys?
The insurance and pension industry has traditionally been relationship-driven. But perhaps that has, in reality, been a result of a lack of transparency and the need to trust someone rather than something.
Now that AI is faster, cheaper and more precise than humans, what is the client actually buying from an advisor? And when AI can simultaneously understand your business, make decisions and execute them, is there even a need for the advisor at all?
The advisor in their current form is disappearing. Not in ten years. Now. Because trust is shifting from humans to technology faster than most expect.
What replaces it is not another advisor with a better gut feeling. It is AI agents that analyse, recommend, decide and act on an objective basis.
That is exactly what Leaf does.
→